Private-label manufacturing: Why other brands buy from biberna

In short: Melange flannel is a bedding quality developed by biberna from 100% cotton that virtually no other manufacturer can produce. That is why even brick-and-mortar retail chains have it manufactured by biberna as their own brand and sell it for sometimes over €100. Directly from biberna, the same quality costs around €49 to €79.95.

When a retail brand sells its bedding under its own name, the question of who actually manufactures it rarely arises. With high-quality Melange flannel, the answer almost always leads to one name: biberna. Even brick-and-mortar retail chains have this quality manufactured by us as an own brand because they cannot get it anywhere else in this form – and then sell it for significantly over €100. Anyone who understands why this is the case will quickly see why buying directly from biberna is often the smarter choice.

Melange flannel: a quality that (almost) no one else can produce

Melange flannel is the further development of classic Flannel bedding developed by biberna – you could call it "Flannel bedding 2.0". Even fluffier, softer, and gentler than classic Flannel, it naturally keeps you warm thanks to its 100% cotton composition and is particularly suitable for anyone who gets cold at night and is looking for a better night's sleep. The special thing: biberna is practically the only manufacturer that can produce this quality in this form. This know-how has been built up over many years and cannot simply be copied.

Why retail brands choose biberna as their own-brand manufacturer

This unique position is exactly why retail companies, which actually print their own brand names on the packaging, have the fabric itself manufactured by biberna. They cannot buy this quality anywhere else. For retail partners, this means a product that can be sold under their own label without the customer finding out who is actually behind the manufacturing. It pays off for the retailers – for the exact same quality, retail prices of significantly over €100 are sometimes charged.

What this means for you as a customer

Conversely, this means that you do not have to go through a retail brand to get your hands on the original quality. biberna offers the same Melange flannel quality directly – at a historically attractive price-performance ratio of around €49 to €79.95, instead of the own-brand version which sometimes costs over €100. You therefore pay significantly less for the exact same product, simply because the middleman is eliminated. You can read more about this principle in our post Bedding directly from the manufacturer: Original quality without intermediaries.

Fully integrated manufacturing as the basis of our advantage

This advantage is made possible by fully integrated manufacturing at our German site: biberna covers a high level of manufacturing depth from yarn to finished product, rather than outsourcing individual steps to changing suppliers. This control over the entire production process is the basis for a quality like Melange flannel to be produced with such consistency – and for it to be impossible for other manufacturers to simply replicate. You can read how this affects daily quality in our article Bedding Made in Germany: What fully integrated manufacturing really means.

A quality promise that has proven itself for almost 100 years

It is no coincidence that Melange flannel became such a sought-after own-brand product. biberna laid the foundation for this with the invention of classic Flannel bedding – a core product that has been loved by customers since 1968. The expertise gained from this long history flows directly into the further development of Melange flannel. If you would like to learn more about these roots, read our post Melange flannel: The Flannel bedding 2.0 by biberna.

Discover the quality that other brands buy at a premium directly in our Melange flannel collection or browse through biberna's entire bedding range.

Frequently Asked Questions

Does biberna really sell to other brands as an own brand?
Yes. Even brick-and-mortar retail customers have the Melange flannel quality manufactured by biberna as their own brand because they cannot get this quality anywhere else.

Is the biberna version identical to the own-brand version?
It is the exact same Melange flannel quality from the same fully integrated manufacturing process – just without the additional cost of the middleman.

Why is the biberna direct version cheaper?
Because buying directly bypasses the middleman, biberna offers the same quality at a manufacturer's special price of around €49 to €79.95, instead of retail prices of sometimes over €100.

What exactly is Melange flannel?
Melange flannel is the further development of classic Flannel bedding developed by biberna, internally referred to as "Flannel bedding 2.0". It is made from 100% cotton, is even fluffier, softer, and gentler than classic Flannel, and naturally keeps you warm. People who get cold at night benefit particularly from it.

Where can I buy Melange flannel from biberna?
You can get Melange flannel directly from biberna's own online shop at the manufacturer's special price of around €49 to €79.95. It is always delivered free of charge with no minimum order value. In brick-and-mortar stores, you can find the same quality sometimes as an own brand at retail prices of significantly over €100.

The most important things in brief

• Melange flannel was developed by biberna and virtually no other manufacturer can produce it in this form.
• Brick-and-mortar retail chains have the quality manufactured by biberna as an own brand and sell it for sometimes over €100.
• Directly from biberna, the same quality costs around €49 to €79.95 because the middleman is eliminated.
• The basis of our advantage is fully integrated manufacturing in Germany with a high level of manufacturing depth from yarn to finished product.
• Melange flannel is made from 100% cotton and is based on Flannel bedding invented by biberna.